Profile · Governance · Brand identity · Vision and programmes
V4.0 | September 2026Click through to each project page
A cross-cultural memory collection and digital exhibition programme, recording the traces of civilisational exchange in images and documents
The Button Covenant of Shared Destiny · China–Norway chapter: a people-to-people friendship and cultural exchange project bound together by buttons
In preparation · Coming Soon
Full name:Center for International Exchanges Digital Alliance, abbreviated CIEDA; in Chinese it is commonly known as 国际交往中心数字联盟.
Founded:31 May 2024 — the founding document of the CIEDA Sounding Board was signed and took effect by the three co-founders.
Nature of the founding:Initiated by three co-founders — the Norway–China Friendship Association (NCFA), NEX AS and the Tsinghua Alumni Nordic East–West Dialogue (TANEWD) — as an international organisation network with a mission of digital international exchange.
Geography and network:Norway and the Nordic region are its principal founding base; it recruits members worldwide, connecting enterprises, institutions and individuals in the digital field across countries.
According to the founding documents, CIEDA aims to:
CIEDA has a three-tier governance structure — Board of Directors, Secretariat and Sounding Board:
| Body | Role | Description |
|---|---|---|
| Sounding Board Sounding Board |
Think tank and advisory | Established by the three co-founders; offers advice and recommendations on six themes: purpose, structure, personnel, vision, finance and membership |
| Board of Directors Board of Directors |
Strategy and decisions | Sets CIEDA's development strategy and takes major decisions |
| Secretariat Secretariat |
Day-to-day operations | Runs day-to-day operations and management, consulting the Sounding Board on a regular basis |
Chain of authorisation and operation:Sounding Board (founding and advice) → proposes the establishment of the Board of Directors → the Board appoints an interim Executive Chair responsible for delivering international business development on the ground.
| Name | Title | Background / appointment |
|---|---|---|
| YU Gan | Founding Chair Founding Chair |
TANEWD co-founder |
| Ansen CUI | Founding Representative / Interim Executive Chair of the Board Interim Executive Director |
Founder of Dashidafei (DSDF) Culture Co., Ltd.; specialist in IP protection and digital product services |
| Mette S. Husemoen Mette S. Husemoen |
Chair of the Sounding Board / Chair of the Norway–China Friendship Association | Signatory of the founding document and of the appointment letters; in 1990, together with former Norwegian Prime Minister Gro Harlem Brundtland, she co-founded the ISFiT International Student Festival in Trondheim, which gave rise to the Student Peace Prize |
| Chenglin Will Zhang Chenglin Will Zhang |
Chair of the Tsinghua Alumni Nordic East–West Culture Forum | Member of the Sounding Board; proposed the appointment of Ansen CUI; met Nan Huaijin on many occasions, and Nan Huaijin named his fifth son, Zhang Jiaqi, entrusting him with the “East–West dialogue” and the convergence of Chinese and Norwegian scientific and industrial civilisation |
| Tor Ottar Karlsen Tor Ottar Karlsen |
Chair of NEX AS / representative of the CIEDA co-founders | NEX AS was initiated and registered by Karsten on 8 August 2008 with the encouragement of Mr Nan Huaijin; it is a Norwegian social enterprise with a cross-cultural mission, working to advance cooperation between Norway and China in clean technology, sustainable development and cross-cultural leadership. Partners include the Shanghai Taihu Academy founded by Mr Nan Huaijin and SoL China, founded by Peter Senge. |
Financial mechanism:Funded initially by the Joint Project Development Committee, with voluntary donations from institutions and individuals; support is also sought from government, business and wider society.
CIEDA leitmotif:SUSTAINABLE EXCHANGE — sustainable exchange — not a one-off cultural exchange but a sustainable mechanism.
Flagship programme:“Carbon-Based Guardianship · the Memory Wall (Digital Wall of Memory)” — launched by CIEDA in 2024, built on blockchain (Web3.0), with each “brick” as a carrier of memory and oracle-bone script motifs expressing the spirit of carbon-based civilisation, advocating that humanity guard its cultural heritage together.
NFE (Non-Fungible-Evidence) is how the Web3.0 era gives expression to confirmed relationships between people and things, between people and rights, and between things and rights.
Three-layer architecture:
The operating body is Zhongchao Jinyin IP Advisory Co., Ltd.
Diplomatic evidence:Using the Great Wall as its motif, it presents inscriptions left by foreign dignitaries who visited between 1988 and 2018 (the King of Norway, the Prime Minister of Romania, European Council President Tusk, Luxembourg Prime Minister Bettel, the First Lady of Argentina and others) — evidence that “a small cultural symbol connects China and the world”.
The CIEDA identity has two parts — the emblem and the wordmark — in the horizontal mark + wordmark structure used by global brands:
| Visual element | CIEDA meaning | Corresponding section |
|---|---|---|
| 5 leaves | Five continents · a global digital alliance | 1. Profile (members recruited worldwide) |
| Spiral ascent | SUSTAINABLE EXCHANGE — sustainable exchange | 6. (1) Intellectual origins + (2) Leitmotif |
| Emerald gradient | Brundtland sustainable development + ISFiT peace | 4. Personnel lineage (Mette S. Husemoen / Brundtland) |
| 5-colour letters | Olympic rings / diverse skin tones / five continents | International organisation positioning (sections 2 and 6) |
| Intellectual stream | Key figure | Landing point in the mark |
|---|---|---|
| Nan Huaijin's East–West Essence Association (1969) → TANEWD | Chenglin Will Zhang | Dynamic spiral convergence (East meets West) |
| Brundtland's Our Common Future (1987) → ISFiT → Peace Prize | Mette S. Husemoen | green emblem (life / sustainability / peace) |
| NEX AS cross-cultural social enterprise (2008) → Labour Party / Buskerud | Tor Ottar Karlsen | open network of 5 leaves (centreless, a connector) |
The three streams meet on one and the same leaf of the mark: each green leaf = the growth of one lineage = one of the five continents.